Wipak is proud to be joining forces with the European Brands Association (AIM) on the Digital Watermarks Initiative HolyGrail 2.0 project. The initiative aims to assess whether a pioneering digital technology - digital watermarks - can enable better sorting and higher-quality recycling rates for packaging in the EU, to drive a truly circular economy.
Digital watermarks are almost imperceptible codes, the size of a postage stamp, covering the surface of a consumer goods packaging. This technology has the potential to revolutionise the way packaging is sorted in the post-consumer waste management system by accurately identifying and separating packaging into sorting streams. This results in a higher quality and quantity of recyclates, benefitting the complete packaging value chain.
“The 3 key ingredients here are innovation, sustainability and digital, combined to achieve the objective of the Green Deal towards a clean, circular and climate neutral economy”, outlines Michelle Gibbons, Director General at AIM.
Wipak has been working in close collaboration with digital watermarks expert, Digimarc®, since 2013, pioneering innovative solutions and packaging applications which utilise Digimarc Barcode® to help our customers contribute to circular economies and meet their sustainability goals. With the experience of close to 3000 Digimarc-enhanced packaging concepts in the retail sector, this means we are at the forefront of transparent, fact-based circularity in plastic packaging.
For more information on Digimarc and the Digital Watermarks Initiative HolyGrail 2.0 project, please contact Florian Constabel at digimarc@wipak.com.
