Advertise on Petfood Packaging

Rates and conditions
Petfood Packaging Magazine appears bimonthly with 6 issues per year. We will upgrade to 12 issues per year in the near future. The content of the magazine will appear as printed publication and online simultaniously.‍
For our partners who trustfully present their companies in our first issues we have developed a starter bonus with special conditions for the first 6 issues. Save up to 50% with this special discount on banners and ads. Contact us at info@petfood-packaging.com.

Basic rates for print ads

1/1 PAGE
210 x 297 mm
3,450,00 €
1/2 PAGE
210 x 148,5 mm
1,950,00 €
1/3 PAGE
210 x 99 mm or
70 x 297 mm
1,550,00 €
1/4 PAGE
210 x 74 mm or
52,5 x 297 mm
1,150,00 €

Rates for specified positions

Double spread (two pages)
6,900.00 €
Second cover (page 2)
3,600.00 €
Fourth cover (last page)
3,900.00 €
Other advertising formats – like bound inserts, loose inserts or special formats – upon request.
Call us at +49 8151 99 98 88 or drop a line to info@petfood-packaging.com

Discounts (annual contracts, on basic rates)

for 3 ads
5%
for 4 ads
10%
for 5 ads
15%
for 6 ads
20%

Discounts (on basic rates, per issue)

for 2 pages
5%
for 3 pages
10%
for 6 pages
15%
for 9 pages
20%

Suppliers' guide and market place

41,5 mm width, 1 mm height 3,00 €

Regular pricing for online ads & banners

Homepage
Post / news page
Website banner ad options
1: FULL BANNER RECENT POSTS
Type: Responsive*
Size: 420 x 490 px*
Pricing: 1,800.00 € / month
Description: Most viewed banner, placed on top of the page beneath the issue banner.

2: SMALL BANNER MID-PAGE
Type: Responsive*
Size: 420 x 210 px*
Pricing: 1.100.00 € / month
Description: Mid-page placing in informational section. Rsponsive behaviour.

3: LARGE BANNER CURRENT ISSUE
Type: Responsive*
Size: 840 x 170 px*
Pricing: 1,800.00 € / month
Description: Large banner in the current issue’s content section, responsive behaviour.

4: ONE THIRD WIDTH NEWS CONTENT
Type: Responsive*
Size: 540 x 540+ px*
Pricing: 1,600.00 € / month
Description: Placed in the news section on the lower part of the page. Size may vary depending on length of the content. Minimum height is 540 px, maximum approximately 680 px.

5: SIDEBAR NEWS / POSTS PAGES
Type: fixed / static
Size: 347 x 260 px
Pricing: 600.00 € / month
Description: Static banner appearing on the top of the sidebar on every news page. Width is a third of the page. Higher formats (347 x 260+ px) possible, pricing upon request.

*See box to the right for instructions on creating responsive banner ads.

ABOUT THE RESPONSIVE DESIGN OF THIS WEBSITE AND THE DESIGN RESTRICTIONS WITH BANNER ADS

This website is designed to adjust the width of the content to fill the browser window entirely. Therefore the width of the columns is different on each device.

Static banners are not possible with this setup, but responsive banners leave much more room for your messages to the customers.

The sizes above are an approximate value, a 420 x 490 px banner may be displayed as 350 x 700 px, if the device is less wide and the content pushes the lower border of the frames (divs) downwards.

Best practice on creating responsive banners is to separate the background image and the written content with logo for example. Use a larger jpg image for the background and use a transparent png file for the message / logo to be placed on top of the background image. The proportions of the message image will remain the same, only the overall size will be reduced when the ad is narrowed by the device.

You may also name a background color instead of an image, on which your message and your logo should be placed.

We will gladly help you create your perfect ad with no extra charges.

The Petfood Packaging Magazine